— OUR STORY
Design with
purpose and
precision.
Design District was built on a single belief: that beautiful spaces require more than good taste. They require engineering discipline, an obsessive standard of quality, and a team willing to see every project through to the last detail.
— WHO WE ARE
North Atlanta's
full-service luxury
design destination.
Design District is a first-of-its-kind showroom in North Atlanta — a place where homeowners, designers, and builders come to touch, experience, and commission beautiful spaces under one roof, guided by one team whose precision is as remarkable as their taste.
We don't just sell beautiful things. We help people understand how those things work together — how the floor informs the cabinetry, how the lighting changes the stone, how the furniture confirms the room's reason for being. That integrated perspective is what separates a beautiful house from an extraordinary home.
Since 2007, we've been building relationships with the families, designers, and builders who demand more. Our reputation is built entirely on referrals. That's not an accident — it's a standard.
6310 Town Square Suite 100, Alpharetta
20+
YEARS SERVING
NORTH ATLANTA
1000+
PROJECTS COMPLETED
Across Alpharetta, Milton, Roswell, Johns Creek, and greater Atlanta since 2007.
97%
CLIENT REFERRAL RATE
Our reputation is built entirely on relationships.
400+
Engineering Precision + Design Boldness
A luxury destination anyone can walk into where everything is available in one visit.
$2M+
ANNUAL SOURCING
In curated product sourced and installed for clients each year.
Sable Murphy
Founder & Principal Designer
"Precision is
the foundation
of beauty."
— THE FOUNDER
Where engineering
meets extraordinary design.
Meet Sable — Founder, Design District
The Brains, the Vibe, the Force Behind the Start of It All
Sable is the kind of person you just want to be around — equal parts cool, raw, and ridiculously sharp. With a background in aerospace engineering (yes, really), she brings structural smarts and fearless precision to everything she touches — then layers it with edgy, unapologetic design talent that stops you in your tracks.She doesn’t just think outside the box — she throws it out the window mid-flight. Quite literally, she designs in the air, on the move, wherever inspiration hits. Sable is the spark that brought this team together, the one who stirs the pot, pushes the vision, and somehow keeps it all grounded with her business instinct and off-the-charts design eye. Tattoos, swagger, that infectious laugh — Sable doesn’t follow the rules. She writes new ones. And lucky us, we get to build alongside her.
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Bachelor of Science, Aerospace Engineering — Georgia Institute of Technology
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18 years leading luxury residential and commercial design projects across North Atlanta
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Founder of North Atlanta's only full-service luxury design destination at 6310 Town Square Suite 100
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Recognized preferred design partner for leading luxury builders and developers in North Atlanta
— WHO WE ARE
The people behind
your finished room.
Every member of the Design District team is selected for both design talent and technical precision — because beautiful spaces require both.
Daniel Murphy
Founder
Meet Daniel — the man under every floor. He shows up with a tape measure, reading the bones of every space and calling out what it takes to make it real. With decades in flooring, tile, and carpet, he’s earned the trust of contractors and clients alike. He doesn’t chase perfection, he builds durability, structure, and results that last. Paired with Sable’s eye for detail, he grounds the studio in craftsmanship that goes beyond the showroom.
Ally Turco
Studio Manager
Meet Ally — the one who keeps it all running and makes it look good doing it. With sharp corporate instincts and a fearless personality, she brings more than numbers to the table. She keeps vendors in line, tracks every detail, and makes sure nothing slips through the cracks. Cool, collected, and never afraid to speak up, she keeps the chaos organized and the energy high. Paired with the rest of the team, she keeps DD dialed in, buttoned up, and unapologetically stylish.
Shannon Krogman
Lead Designer - Showroom Specialist
create spaces that feel personal, unique, and truly theirs. I love watching a project evolve from a few samples on a table into a home that people genuinely love. With a background as a yoga instructor, I believe wellness shows up in the spaces we live in and share. The team here feels like family—they inspire me and make me laugh every day. Outside the studio, you’ll find me traveling, cooking, and fully embracing my nickname, Krogi the Yogi.
Sammi Hight
Showroom Specialist
Meet the personality that keeps the energy high at Design District. Known for double lunches, vintage wardrobe revivals, and being the backup-to-the-backup forklift operator, she brings humor into everything she does. Outside of work, she's dreaming of where to retire, joyfully cooking for her two college boys, and writing stories and taking photographs worthy of a quirky coffee table book one day.
— WHAT WE STAND FOR
The principles behind
every project we touch.
Precision Over Everything
Every measurement matters. Every material relationship matters. We approach design with the same zero-tolerance standard that aerospace engineering demands — because a beautiful room is only beautiful if every detail is right.
Curation, Not Catalogue
We carry the right things. Every product in our showroom earned its place through a rigorous editorial lens — quality, originality, durability, and design integrity. Clients aren't browsing; they're being guided.
One Team, One Vision
We never hand off to a vendor you haven't met. The same team that conceives your space sources, manages, and installs it — ensuring nothing is lost in translation between concept and completion.
Technology in Service of Beauty
Our 3D rendering capability exists because we believe clients deserve to see their space before they commit.
The Client at the Center
Our best design is always the one that fits your life. We begin by listening — deeply, specifically — and we don't stop asking questions until we understand not just what you want, but why.
Relationships Before Transactions
A 97% client referral rate isn't a metric — it's a measure of trust. We build long relationships with the families, designers, and builders who return to us project after project because we've never let them down.